Company Info

Exmark's History

Exmark^® Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment.

The company began its manufacturing operation with seven employees in a garage-type building located just south of Beatrice, Nebraska. In 1983, the company relocated to its present location in the Gage County Industrial Park in Beatrice.

At that time, the company focused on manufacturing a line of mid-size walk-behind mowers and turf rakes. In 1987, due to the rapidly growing turf care equipment market and the competitive nature of that market, the product line was expanded to include commercial riding mowers.

The basis for Exmark's phenomenal growth since 1995 was the introduction of a mid-mount zero-turn riding mower — the Exmark Lazer Z^®. Production began in April of 1995, and it was quickly accepted by turf care professionals as a state-of-the-art machine. Currently, this zero-turn product, built in Beatrice, Nebraska, holds the leading market share in its category in the United States.

Another pivotal year for Exmark was 1997. Not only did the company celebrate its 15th anniversary, but it also became a division of The Toro Company with corporate headquarters in Bloomington, Minnesota. The added resources of The Toro Company have helped to ensure Exmark's continued growth and market leadership.

In 2020, Exmark celebrated the 25th Anniversary of the Lazer Z zero-turn mower. The Exmark Lazer Z^® may have changed in looks, but has maintained the same standard of excellence with its notable cut quality, productivity, durability and up-time performance. Professional cutters and homeowners alike have aspired to be a part of the legacy and experience the Lazer Z’s superior cut quality, productivity, durability and performance.

Our Promise

Exmark promises to inspire our customers by offering the most innovative professional grade products they need and the best-in-class service and support they expect.