For Immediate Release

Exmark Manufacturing Forms Alliance with Innovative Equine Marketing

Beatrice, NE (February 28, 2011) — Exmark, a leading manufacturer of commercial-grade mowers, today announced it has entered into a partnership with Innovative Equine Marketing, LLC and its Equine Savings program. Based in Georgetown, Ky., Innovative Equine Marketing provides product support to equine facilities and tracks in North America. Through this new relationship, individuals in the equine industry will have access to preferred pricing on Exmark mowing equipment, as well as Toro turf and landscape maintenance products and precision irrigation solutions.

“We’re always looking for new opportunities to enter into new markets and the equine industry seemed like a perfect fit for Exmark,” said Rick Olson, general manager at Exmark Manufacturing. “We know having the best turf conditions is important for the industry participants and we’re excited to be the provider of quality, high-performing products and services to help customers manage their operations successfully.”

“To have The Toro Company and Exmark Manufacturing commit to a multi-year partnership in support of our industry is quite an honor,” said Steve Andersen, founder of Innovative Equine Marketing. “From race tracks to the smallest equine facility specializing in any breed or discipline, we welcome the entire equine world to look at this great partnership and how it can benefit their operations. With industry-leading Exmark and Toro equipment, low-rate financing and preferred pricing, this partnership delivers tremendous value to those in the equine market.”

Andersen, well known in the thoroughbred industry, served as senior director of sales at the National Thoroughbred Racing Association for more than a decade before founding Innovative Equine Marketing. 


About Exmark Manufacturing
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers for the landscape professional. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark mowers, from walk-behinds to zero-turn riders and out-fronts, are designed to help our customers increase productivity while delivering unmatched cut quality. Products are sold to distributors and dealers who share our commitment to customer service and quality products. 

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Note to Editors: All media inquiries, image or interview requests should be directed to Matt Gersib at (402) 314-2150 or mattgersib@gmail.com. For other inquiries, please contact Exmark Mfg. Co., Inc., P.O. Box 808, Beatrice, NE 68310-0808; (402) 223-6300.